Wedding makeup styles that are bold like this look are becoming popular

Wedding Makeup Looks: How to Find the Perfect Makeup Style

Your wedding day is one of the most exciting moments of your life, and every detail matters—especially your makeup. Your wedding makeup look is not just about looking beautiful; it is about reflecting your personality and the style of your wedding as you confidently walk down the aisle. While classic bridal glam is the most common wedding makeup look, a whole world of stunning makeup styles is waiting to be explored. So whether you are looking to embrace your natural glow, wear a bold look that turns heads, or give off an ethereal vibe that feels like a fairytale, this guide will help you discover the perfect wedding makeup looks for your vision. Let’s discover six wedding makeup looks:

Classic Bridal Glam

Classic bridal makeup is a quintessential bridal style involving an angelic, soft glam look. Soft glam is elegant and timeless, formal yet natural, creating a radiant look that enhances natural beauty without feeling over the top. Classic bridal glam makeup looks great in person and in photos, making it a go-to for makeup artists. This makeup style typically features a full-coverage foundation, soft contouring, light blush, and neutral tones. 

Why is bridal makeup typically soft glam?

Bridal glam has the benefit of long-lasting wear, helping your makeup look stay put all day from first look to reception. Bridal makeup is a timeless look that is popular and common in the wedding industry. Because this soft glam includes classic elements like glowing skin, softly defined eyes, and a natural lip, it is super versatile for any wedding theme. Not every bride feels like themselves in this makeup look, though, so more brides are turning to understated natural looks or even making a bold statement with brighter colors. Remember that classic bridal glam is what you most often see in wedding galleries, and the full coverage and long wear make this option popular. Choosing a different makeup look will influence how your photos turn out and how many touch-ups you need throughout the day.

Wedding makeup looks at Hudson Valley weddings

Natural Wedding Makeup Looks

A natural makeup look is a popular choice for brides who want to look and feel like themselves on their wedding day. Some brides decide that bridal glam isn’t for them and want to wear a more everyday makeup look. Natural wedding makeup typically entails fresh, dewy skin with light contouring and blush, lighter coverage foundation, neutral, soft eyeshadow, and nude or pink lips. This makeup style is best for the bride who wants a timeless, effortless look on their big day. Natural makeup is best suited for outdoor weddings, summer weddings, and minimalistic themes. Understated. Brides who don’t want too much attention. 

Ethereal Makeup Looks

Ethereal makeup is all about creating a soft, romantic look that feels straight out of a fairytale. This makeup style works super well for more artistic brides who want a boho vibe at their wedding. Some hallmarks of this makeup look are dewy skin, typically complemented by fluttery lashes and soft pastels on the eyes and cheeks. Eyeshadows in soft pinks, peaches, or even a subtle lavender can add a whimsical touch. Natural or added freckles can make this makeup look even more youthful. Another signature element of this look is generous highlighter and lightly contoured blush, giving a shimmery and flushed appearance. If you want to feel like a woodland fairy/boho goddess on your wedding day, this makeup look might be right for you.

This look pairs beautifully with lace details, flower crowns, and outdoor venues with gardens or forests. If your personal style leans artistic and whimsical, ethereal makeup on your wedding day will allow you to stay true to yourself and add a touch of magic to your wedding day look.

Bold, Full Glam Makeup

While bridal glam features neutrals and light colors, fans of full glam may choose a bolder look on their wedding day. Full glam will do the trick if you want to make a statement and be the center of attention. Typically featuring dramatic elements such as a smokey eye, bold contouring, full lashes, and bright lips, this look is the perfect way to add drama. A semi-matte or satin finish ensures your makeup stays put all day long. Full glam is ideal for grand, luxurious venues that complement a high-fashion look. If you have always dreamed of turning heads on your wedding day, this makeup style will allow you to show off your personality and ensure that all eyes are on you.

Vintage-Inspired Makeup Looks

Vintage makeup styles mimic the iconic looks of eras long gone. Whether you love the bold red lips of the 1920s or the sleek, sultry cat eyes of the 1950s, these makeup looks bring a layer of timeless elegance to your wedding day. Vintage makeup is perfect for the bride who loves all things retro and wants their wedding day to be something straight out of a movie. This makeup look pairs well with pearls, vintage accessories, and updos or Hollywood curls. You will definitely make a stylish entrance, and you may even want to include a classic getaway car at the end of the night to complete the look.

Vintage wedding makeup look

Seasonal Wedding Makeup Ideas

The makeup you choose for your wedding may depend on the season and location. A radiant, tanned look paired with a peachy blush for summer weddings and outdoor events will complement the atmosphere best! Neutral lip colors, like soft pinks and nudes, are also more popular during summer months. On the other hand, bold blush and more defined contouring are more common during the colder months. Additionally, darker and bolder lip colors tend to be a favorite for winter weddings.

Frequently Asked Questions About Wedding Makeup Looks

How Should I Choose A Wedding Makeup Artist?

It can be so exciting to find a local makeup artist to bring your wedding look to life! But how can you make sure to select the right artist? Look for a reputable makeup artist with plenty of experience and positive reviews. Most makeup artists offer a trial session so you can have a practice run before your big day. This trial will help ensure your artist can replicate the look you are going for on your big day.

Pro Tip: We always recommend scheduling your makeup trial on the day of your engagement session so you can have professional makeup in your photos!

Wedding Makeup Looks: How to Find the Perfect Makeup Style

What Makeup Should I Avoid on My Wedding Day?

There are some makeup choices to avoid on your wedding day. While lightweight, sheer formulas create a natural look, they are not ideal for all-day wear. Less coverage will mean more frequent touch-ups, which can be a hassle on such a busy day. Additionally, glitter often doesn’t photograph well. When choosing your eye makeup, such as eyeliner and mascara, it’s best to choose waterproof options as they will provide longer wear and minimize smudging.

Can I Do My Own Wedding Makeup?

Another common question brides ask is whether or not they should do their own wedding makeup. There are pros and cons to doing your own makeup. If you feel confident with makeup and strongly prefer a specific style, consider doing it yourself. But it’s essential to have long-wear products that might not be in your everyday makeup kit and to practice beforehand. On the other hand, hiring a professional MUA can ensure a polished look that lasts all day long. Many makeup artists also provide touch-up services or send a touch-up kit so you can do your own touch-ups as needed. Don’t forget to plan for touching up your makeup if you do it on your own.

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As a husband-and-wife photo and video team based in the Hudson Valley, we believe in capturing your love story in its most authentic form.

With 25 years of marriage, we know a thing or two about love, and our seamless, stress-free approach makes your wedding day feel effortless. Our mind-reading dynamic allows us to work together quietly, capturing every special moment while you focus on soaking in the magic. From candid glances to the big moments, we’re here to tell your love story through both photography and film.








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We're Turnquist Collective, a husband-and-wife photo and video duo based in the beautiful Hudson Valley.